Focus: Growth → Lifecycle → Retention
Growth, Lifecycle & AI-Enabled Systems
I build and optimise systems that turn attention into customers and customers into long-term value across acquisition, landing pages, email, lifecycle automation, onboarding, retention and AI-enabled workflows.15+ years in digital growth | 40,000+ email audience | 150,000+ monthly users | 3M+ app downloadsI’ve built and operated growth and customer lifecycle systems spanning acquisition, conversion, CRM, email, onboarding, retention and automation, including an ecosystem that supported business growth from approximately $0 to more than $1.5M within 18 months.I’m also the founder of HowGrowthWorks.com, where I research and publish practical frameworks on growth infrastructure, customer data, lifecycle systems and AI-enabled growth.
From Clarity to Conversion
I design customer journey systems that help businesses:→ Generate more qualified leads
→ Convert more enquiries into customers
→ Improve onboarding and customer adoption
→ Reduce repetitive manual work
→ Automate follow-up without losing the human touch
→ Create scalable operational systems that support long-term growthMy work combines customer psychology, operational design, automation, and AI to build practical systems that produce measurable business outcomes.
Where I Create Value
Growth & Conversion
Identify friction across acquisition, landing pages and funnels, then develop and test opportunities to improve conversion.Email & Lifecycle
Build customer journeys across acquisition, onboarding, engagement, monetisation, retention and re-engagement.CRO & Experimentation
Turn customer behaviour and performance data into hypotheses, tests and measurable improvements.AI-Enabled Growth
Use AI to accelerate research, analysis, hypothesis development, content, lifecycle design and implementation.Marketing Automation
Connect CRM, email, customer data and automation platforms into scalable growth systems.Customer Journey & Operations
Improve the underlying systems and workflows required to deliver a consistent customer experience as businesses scale.
Selected Results
$0 → $1.5M+
Supported rapid business growth through an integrated acquisition, CRM, onboarding and lifecycle ecosystem.25% → 46%
Increased opt-in conversion on a core landing page through positioning, copy, structure and CTA optimisation.40,000+
Email audience built and managed across a B2C subscription and digital-education business.150,000+ monthly users
Built an organic consumer platform from zero to meaningful scale before successfully exiting the business.3M+ downloads
Consumer digital product distributed globally and featured by Apple.
Selected Work
Growth, Lifecycle & AI-Enabled SystemsExplore examples of customer acquisition, lifecycle marketing, CRO, CRM architecture, marketing automation, AI-augmented workflows and customer journey systems I have built and optimised.View Portfolio →
Experience Across
→ B2C subscriptions
→ SaaS & digital products
→ Publishing & content businesses
→ Membership & online education
→ Personal development & relationships
→ Founder-led businesses
→ WordPress ecosystems
Platforms & Technology
Contact me and we’ll identify the highest-leverage opportunities for improving workflows, onboarding, adoption, or operational efficiency.
Get Your Customer Journey Reviewed
WordPress: 20+ years hands-on experienceLifecycle & CRM: ActiveCampaign, Beehiiv, LACRMAutomation: n8n, ZapierAI: ChatGPT, ClaudeGrowth & Funnels: Leadpages, ScoreApp, ThriveCart, SamCartCustomer Experience: Circle, Kajabi, Zendesk, JustCallAnalytics: Google Analytics and custom reporting systems
Let’s Build What Grows
I’m interested in ambitious growth, lifecycle and product opportunities where I can combine customer insight, experimentation, automation and hands-on execution.If you’re building a digital product or growth function where those capabilities matter, I’d be interested in talking.