Focus: Clarity → Structure → Retention
Stephen James Burford
Most products don’t have a traffic problem.
They have a drop-off problem.
I identify where users are dropping off and fix the system so activation, retention, and conversion improve.
Where this usually shows up:
• Users sign up but don’t activate
• Funnels convert inconsistently
• Retention drops after initial engagement
• Growth depends too heavily on acquisition
👉 This is typically where I see 20–50% of potential conversions being lost, even in products that are otherwise working well.
If your product has traction but users aren’t converting or sticking as they should, there’s usually a specific bottleneck causing it.I focus on practical, testable improvements that directly impact revenue, not surface-level metrics.
In 30 minutes, you’ll leave with 1–2 clear bottlenecks and what to fix first.
Not ready to jump on a call?
Send a few details, I’ll take a quick look and point you in the right direction.
PS. This is the kind of work I do in practice.
A few applied examples here → View Selected Work